Nigel Abbott of Rippling Media tells his YouTube video viewers that video marketing is the most effective and cheapest way to get visibility not only locally or nationally but also globally around the world.
According to Nigel, videos are the most optimal way of marketing content because it gives visitors the opportunity to see as well as hear the marketing message businesses want to convey. What most important for enlarging audiences, is to create as many videos as possible and then to syndicate them to multiple video sites such as YouTube.
There is nothing like video to make a business or a brand name stand out and get noticed because statistics show that about 38% of all Google searches involve searching for videos on countless topics and across all niche markets. Besides, videos have a huge impact on the way marketing site will ultimately be ranged by the major search engines (Google, Yahoo, Bing).
Videos can be used to help customers and prospect acquire better understanding of products and/or services and they can be used as how-to tutorials.
Take a few moments out of your busy schedule to view the following video and enjoy listening to Nigel who seems to phrase it so much better than I can:
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