Seo Optimized Title Tag, Meta Description - Seo Press Challenge: Assignment 4.5,
Before we move on to assignment five I wanted to post some information about your sites title or “html title tag”. If you have been following along to this point with the Seo Press Formula ebook and course videos you will have choose a keyword rich domain name, which will also be in part your sites name. Since this keyword phrase is considered your “target” phrase it is easy to use the phrase too often which can have a back lash effect with Google.
Only use your domains keyword phrase:
- Once in the title tag
- Once in your home page article
- Your Meta Description (which you add with the excellent all in one seo plugin) should be comprised of a sentence or two that reads well and offers several additional keyword phrases you are trying to rank for.
As mentioned above if you do overuse your domains keyword phrase Google will not take kindly to your site. Remember, you already have the term in your domain name, and your title. Add it once in the content of your homepage and that is it. When your installing the plugins like All In One Seo and adding a meta description I would not use your exact keyword phrase, it would be just too much. Below I have added an example of how you might construct your homepage title tag as well as the meta description for your index or homepage.
Example - Our Target Keyword Phrase Will Be:
Cheap Fishing Reels
Ok our domain is: cheapfishingreels.org (example)
Our title might be something like:
Buy Cheap Fishing Reels, Zebco, Penn & Fly Fishing Rods Reel
The meta description might say something like:
CheapFishingRods.org for discount penn, zebco,
and daiwa rods online. Cheap prices including antique
rods and reels.
Then your article should NOT have your target keyword phrase listed more than say once or twice. Write your sites content for a human, however know your need to please google as well.
Think a natural written article for people, not search engines – add your main keyword phrase in your sites content a few times and that is all.
To Your Success,
Brian J
Hi Brian, thanks for all the great info on your site(s). I’ve been following your videos for a while now and I’ve really learned quite a bit. A quick question on this tip though..
Is the SEO advice above meant for every page on your site or just the homepage?
Thanks!
~B
Hi Brad,
Glad your liking the content here on Net Marketing Course.net
Each and every page of your site should really target a certain keyword phrase. I personally spend a bit more time on my sites homepage tags (title meta description) simply because they get more visibility on the search engines.
That being said all my pages always have a solid meta description and each page targets a phrase.
Brian
Thanks for the reply Brian, but I don’t think I was clear enough in my question.. I understand that I should target a single specific keyword phrase for each page on my site. But should I use the same rules described above for EVERY page on my site or JUST the homepage?
* Once in the title tag
* Once in your home page article
Shouldn’t my keyword phrase be found more than this on individual pages?
Thanks Brian.
Great to have the detail on the All in ONe Seo Plugin.
Brad,
Generally speaking yes, if you write for readers and not for search engines this becomes less of a problem. Just know you do not want to use a phrase too often or you can burn your own ranking.
Of course you also want to make sure to use it to a degree or you simply can not rank for it.
Bottom line: write for readers, add target phrases to the title and possibly the metadescription.
Brian