Organic search engine optimization or SEO means you are making your website or blog more attractive to search engines by creating good content and using tactics such as good keywords. The opposite, using tools such as PPC and other paid advertising may place your website favorably, but they are costly. Most online entrepreneurs prefer organic search engine optimization, even though it takes more time and more work. The pay off, however, is that it is free to use.
Brian G. Johnson knows all there is to know about organic search engine optimization and he wants to share that knowledge with you. Follow the link that will take you directly to his free mini Internet Marketing course and get instant access to the most powerful techniques.
Organic search engine optimization requires that you create good content and build a quality website in a natural way. Rather than simply paying for ads and pushing yourself to the top, you entice the search engines to recognize that your website is actually good.
For example, when you do a web search, which ads are you most likely to click on? The sponsored ads at the top and sides or the list of websites that show up? Most people tend to ignore the sponsored ads and check out the websites. And those websites benefit from organic search engine optimization.
In order to put it to work for you, there are a few techniques you have to implement and doing so will ensure you have a high quality website that will rank high in the search engines and attract more visitors. These techniques revolve mostly around just a few things. Content, keywords, backlinks. Although there are a few other things that can help you, organic search engine optimization begins with these three basic tools.
Perhaps the most important of them is content. If you want your articles, blog posts, and websites to show up prominently in search engines, you need to make sure your content is updated, offers real value to a visitor, and that it is well organized. A site map is a good idea so that people can search over your site if you have many pages and a lot to offer. Fresh useful content as opposed to repetitive filler will also help your search engine rankings.
Appearance is also very important. If you want visitors to stay when they arrive at your blog or website and to return, possibly as customers, you have to make sure your site makes it easy for them to read. Small paragraphs separated by sub headings help, as does indexing information by bullets instead of blocky text. Consider adding video or other graphics to make your site more appealing as well.
Relevant keywords should also be used liberally to help search engines find your hard work. You can find good keywords using the Google keywords tool for free, but there are several tools available online, some of which charge you. The ones that charge may offer analytics such as how frequently the keywords have been used in a given amount of time so you can make sure you keyword usage is current. Ideally, as you write articles and content for your website, it should be keyword rich so the search engines can find it.
Backlinking means you have links on your website or in your articles that lead to other websites. This is a great thing because it makes your website look busy to the search engines and they prefer that over websites that seem dead with inactivity. When making use of organic search engine optimization, backlinking is a great way to help improve your search ranking.
Organic search engine optimization has one great advantage over buying your place in search engine ranking in Google, Yahoo and Bing. With this, not only is it free, but it works for you as long as you work. Not tied to your budget, as long as you are willing to do the work, this technique will ensure your success if properly employed. And when a part of an ongoing marketing strategy you’ll be able to greatly expand your customer or reader base.