When it comes to IM or Internet marketing and SEO, you’ll soon realize that the two are inseparable. The only way you can have a successful online business is by promoting it so that people can find it and benefit from the products and services you offer. SEO or Search Engine Optimization, is a technique Internet marketers use to make their websites easier for search engines to find and increase their page ranking. A good page ranking means that when someone searches for something related to your site, your site shows up in the first page or so.
Internet marketing and SEO is a subject well known to Brian G. Johnson who whats to help you to get to know it better as well. Follow the link to his free mini Internet Marketing course and get instant access.
Since most people only scan the first few pages when they use a search engine, if your website ranks badly, no one will ever find it. Good Internet marketing and SEO techniques will help your business by putting your website in front of prospective viewers. These viewers can convert to new customers and spread the word about your products and services.
How do you use these Internet marketing and SEO techniques? Content, links, and keywords! These tools are among the best to start with and are free. Although there are other methods like using PPC advertising, these and a few other options are readily available. First the keywords you choose to use will help your page rankings and get your site noticed when someone uses the same keywords in the search box.
To find good keywords to use, you can use Google’s keyword tools as well as others available online. Some are free and others you have to pay for but this resource is invaluable. The advantage to using the Google tool is that you can also see how many people are using the keyword. You can use the best keywords for free for your own advertising efforts.
Once you have good keywords, you can use them in your article marketing promotions by writing keyword rich reviews of the products you offer. When you post on your blog, you can use the same tactics so that your blog post also gets noticed by search engines. And this leads to using links as another good Internet marketing and SEO tool. Whenever you write an article, include links to your blog and website. If you blog, link to relevant articles you’ve written as well as to your website.
This works for two reasons. First, you offer your prospective customers information and brand yourself as an expert in your chosen niche. If you have a lot to offer, this builds trust. That’s why in the beginning it’s a good idea to start with several articles and blog posts from day one. A blog with only one post or an article that leads to an almost empty website won’t keep a customer for long.
The second reason is that search engines love websites with links. Links show active sites and search engines favor sites that have them as well as regularly updated content. As part of your ongoing Internet marketing and SEO efforts, always remember to add new content to your site with good keywords on a regular basis, at least a few times a week.
And how do you create good content? Besides keywords, your content should be easy to read, provide useful information so that viewers aren’t wasting their time, and it should be visually appealing. People will always return to a well made and attractive website that is full of good information and well maintained.
Relevant pictures and video help make the website different from others that simply have a block of text. Another way to avoid clumsy text is to make sure you use small paragraphs as well as bullets to set off the key points of your blog post or article. Subtitles can help as well to break up the text. Also make sure to keep your posts and articles short, with about 500-600 words being about optimum in most cases.