Google LSI has been a quite the buzz word for those that travel the webmaster forums and blogs. So what exactly is lsi and what does it mean to you and your website(s).

Bottom line: Google understands the correlation between some words.

More on LSI and what it means to you and your site rankings, talk first started about how Google would implement LSI into the algorithm back in about 2005 / 2006. While the term itself sounds highly technical and out of reach for the average webmaster the truth of the matter is this could not be furthest from the truth.

But before we go in-depth with Algo tweak lets take a second to think about why Google might have wanted to add this element to how Google indexes and further ranks pages. Back in 2004 and 2005 (stone ages in Internet world) ranking highly for given search terms was much a simpler and straight forward process.

Create a document that simply focus on one given keyword phrase, repeat the phrase over and over again (many call this keyword stuffing). That is part one, next simply point some inbound links to the given page with a variation of anchor text containing the main keyword phrase and *presto* a top ten ranking was achieved.

Case in point, back in 2003 or 2004 I spent about 15 hours creating a website that targeted a holiday niche around one keyword phrase. I linked out to one affiliate program and also included adsense. The site had about 40 pages or so targeting what I call “low hanging fruit” keyword phrases.

For a 5 week period the site rules Google and I made $25,000  ;-)

So Google thus began introducing LSI which allows a machine or computer program (ala Google) to ascertain how words related to one another and general themes between words. Gone are the days when Google would simply look for an occurrence of a singular keyword phrase.

Google now has the ability to understand that the following words (from my video example above) all relate to one another in some way shape or forum.

  • Halloween
  • Holiday
  • Ghost
  • Movie
  • Michael Myers
  • Costume
  • Horror

A great way to use the power of LSI is to insure your sites go wide by adding categories to your site focusing on LSI keyword phrases. Another method I use is to simply “link out” to other on topic sites using LSI keyword phrases. You can learn more advanced seo methods with my wordpress course, seopressformula.com, with over 5 hours of tutorial videos and 2 free seo optimized themes it is an excellent course for those intrested in getting the most out of wordpress.

To Your Success,
Brian J

  • Share/Bookmark

Filed under: Wordpress Videos & Seo

Like this post? Subscribe to my RSS feed and get loads more!