Frank Kern, the prominent web marketing expert, goes over his own effective mass control process during an information seminar on Internet marketing. Frank further digs into his information product box and picks out the four modules. Taking the example of “results in advance,” Frank shows how he sets up multiple steps to a goal.
His course itself is an in-depth account of how to achieve a “big promise” that he guarantees to the customer. Frank stresses that you need to make your first and second modules the best material you have because people will often not even look at other modules—Frank speaks from personal experience on this one.
It is important to make steps that people can visualize easily in a relatively short timeframe (i.e. less than ten months). Frank says that the order people remove products from the box will affect their satisfaction with them. His modules are individually shrink-wrapped to make it easy for the customer to get results by following steps.
Frank emphasizes that every week or module must provide a tangible result so that the customer feels that he or she is benefitting from the product. These exercises should stress visualizing the program’s advice. If this is done properly and the customer is actually learning, they will like your product.
Keep watching Frank Kern’s informative (and funny) videos on web marketing!
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