This video features an informative interview with Jeremiah Owyang, a senior web analyst and leading expert on social media, who discusses Facebook’s unmatched marketing power. Jeremiah first describes how Facebook employs advertising, marketing, intelligence, vital features, and other tools that are great for business.
However, Facebook does have some drawbacks such as privacy issues and interface problems. Jeremiah emphasizes how marketers must first have a good strategy in mind when embarking on using Facebook to spread their business. Before you join Facebook, you should first determine what you want your demographic to be, that is to say, you must know if you are targeting the right type of users.
You should then figure out an objective that you want to pursue on Facebook—do you want to market, gather intelligence, or collaborate to create better products? From here, you can develop a more specific strategy and implement with the great tools that Facebook provides.
If you are interested in reaching out to new customers online, watch this terrific interview first!
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