This video clip features Joey and James bridges of Twins Marketing talk about some recent key developments in social media and their effects on marketing. “Authenticated testimonials,” a term that James coined, have been a recent trend becoming more common on Facebook. Sites like Yelp and Google have had “places pages” for quite some time, which provide forums where people review and rank businesses.
These place pages are changing businesses’ conversions dramatically, since testimonials will now need more corroboration. Local business reviews even affect ads that Google dispalys. Joey and James both stress that you will never get a perfect five-star rating.
However, if you do not have a 90 percent or higher satisfaction rating, it is harder to build a good image in the eyes of your customers. Facebook is becoming a popular site for rating and reviewing businesses. Therefore, you should “empower” your customers to review your business because this can distinguish you from your competition.
A pair of twins has never before given this good of advice on Facebook, so watch this unique video today!
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