Nick Stamoulis, President of Brick Marketing has diverse experience in SEO and Internet marketing along with twelve years of experience working with all sizes of companies. He successfully increased his client’s sales along with their visibility online and offline. His tips for developing link building strategies are necessary for ongoing campaigns to promote products online. These tips assist in boosting visitors to a site.
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Whether it’s social networking, blogging, directory submissions, blog commenting or local profiles, Nick thinks that on-site optimization and link building are two very important phases in building any SEO promotion. Search engines are better utilized when you’ve developed a trust factor which is also critical for maintaining a site’s ranking. Growing links at a slow pace assists in developing that trust. Then the strategy includes growing links from various sources from three months to a year and anywhere from 10 to 20 monthly tasks. You don’t want to do this any faster in order to avoid negative consequences with the search engines. You want good positioning.
Nick says that checking that your site isn’t already listed in certain online directories is a must before submitting any new profiles. A directory submission is the easiest place to start if you aren’t listed. Tackle reputable directories like Business.com, Dmoz or Yahoo! Directory.
Conduct an audit for the website of your choice to check out the top three competitors by using the free services of Google Webmaster tools and analyze you site with Link diagnosis, also free. It depends on the size and age of your site; the audit could inform you that there are 100 to 100,000 one-way links at your service. You could already have a strategic base but you don’t want any gambling sites, for example. Sample them, visiting approximately 1,000 to find out the type of link, thereby creating your own portfolio.
Link building is about building your brand with consumers, not only about boosting the number of one-way links bringing them to your website. It’s too easy to get impatient for great results but you have to hold back and remind yourself that the entire process takes time.