Mari Smith, one of the foremost authorities on marketing through social media, discusses the importance of Facebook and video messaging in boosting business. Mari explains how Facebook is a key venue in which to connect, market, and increase visibility. These features make the site invaluable for business.
People of all ages log on to Facebook for long periods of time many times per day. The social networking site has in excess of 500 million members, which represent huge potential audiences for businesses to reach out to. A consumer can feel a strong connection to a brand or business if that business has an effective marketing strategy on Facebook.
Mari explains that video should play a key role in marketing because it provides more of a connective and personal experience. While it is a good idea to have real people speaking in front of a camera, it can also be effective to feature interactive footage of computer screens for tutorial videos.
This is a great video with key information on Facebook marketing, so watch it now to improve your own social media advertising strategies!
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This video features an informative interview with Jeremiah Owyang, a senior web analyst and leading expert on social media, who discusses Facebook’s unmatched marketing power. Jeremiah first describes how Facebook employs advertising, marketing, intelligence, vital features, and other tools that are great for business.
However, Facebook does have some drawbacks such as privacy issues and interface problems. Jeremiah emphasizes how marketers must first have a good strategy in mind when embarking on using Facebook to spread their business. Before you join Facebook, you should first determine what you want your demographic to be, that is to say, you must know if you are targeting the right type of users.
You should then figure out an objective that you want to pursue on Facebook—do you want to market, gather intelligence, or collaborate to create better products? From here, you can develop a more specific strategy and implement with the great tools that Facebook provides.
If you are interested in reaching out to new customers online, watch this terrific interview first!
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Sam Goldfarb of Tradimax.com, provides a great explanation of the crucial difference between a Facebook “page” and a “user profile” in this video clip from the Affilicon convention on web marketing. Sam explains that you are able to have an unlimited number of fans on a Facebook page.
However, he points out that if you use a regular user profile, you cannot have more than five thousand friends, so your marketing will therefore be limited. A page on the other hand, enables you to have unlimited potential for amassing “fans,” or people who are interested in your business and make their interest known on Facebook.
Sam stresses that you should use the crucial power of the page’s “news feed” to your advantage. The news feed is a significant force which propels the spread of information. If somebody likes your businesses’ page, this action will show up on that person’s friend’s news feed, so the friend then learns about your business.
Keep watching video clips on harnessing the incredible power of social media for marketing your online business!
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This video clip from the 2011 London SES conference is taken from an informative interview with Massimo Burgio, a leading expert on social media’s impact on Internet business. Massimo explains that Facebook is the best marketing forum for people with low budgets, even beating out Google Ads.
With Facebook, you can target specific customers and deploy effective communication.
Adding value to your business and content is what users really want and will engage them. Massimo explains that the most effective way to attract users and gather data from them is to build an application that your users actually need.
He stresses that “content is king” for online searching, as well as for social media. Looking for information through online search engines is always the entry point into any digital forum, including marketing through social media, so good content will raise your website among search results.
Massimo talks fast and knows a lot about Facebook marketing, so pay close attention while watching this video!
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This video clip features Joey and James bridges of Twins Marketing talk about some recent key developments in social media and their effects on marketing. “Authenticated testimonials,” a term that James coined, have been a recent trend becoming more common on Facebook. Sites like Yelp and Google have had “places pages” for quite some time, which provide forums where people review and rank businesses.
These place pages are changing businesses’ conversions dramatically, since testimonials will now need more corroboration. Local business reviews even affect ads that Google dispalys. Joey and James both stress that you will never get a perfect five-star rating.
However, if you do not have a 90 percent or higher satisfaction rating, it is harder to build a good image in the eyes of your customers. Facebook is becoming a popular site for rating and reviewing businesses. Therefore, you should “empower” your customers to review your business because this can distinguish you from your competition.
A pair of twins has never before given this good of advice on Facebook, so watch this unique video today!
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In this video, the web-marketing guru from InternetMarketingUniversity.com, Brian Campbell, gives some great tips on marketing your business or products with Facebook. Brian explains that Facebook is unique in that you can contact people from all around the world as opposed to only networking with a couple hundred people nearby.
You should develop people’s awareness of exactly who you and your company are. The initial focus should be to create legitimacy and credibility within the market that you want to be in. Your passions, hobbies, and interests should be focused on in order to develop a niche market.
Brian emphasizes that many people should regard you as an authority in a field in order to build credibility on Facebook. In his own first week on the social networking site, Brian made over 300 friends, so Facebook’s ability to quickly reach out to many people is unparalleled.
Keep watching Brian’s as well as other gurus’ videos on marketing your online business or products through social media!
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Mark Sinclair of yourBusinessChannel outlines a sound strategy for using Facebook to increase your business in this video clip. Mark explains how Facebook is the largest social media platform currently online that creates a unique combination of global reach and personal communication.
Facebook is so effective that the importance of mainstream business websites are now being called into question. Mark explains how the first step in harnessing Facebook’s power is to get many friends who must be well qualified for what you want to achieve. You can then create pages and groups around the friends you have gathered together.
The next step is to build branded applications that are relevant to your friends’ interests which will keep them coming back to your business and spreading the word. Next, you must publish fascinating content using different media like video and pictures. You should be “tabloid,” or attention-grabbing, in the way you style your content.
Watch this informative video to learn all about Mark’s effective strategy for boosting your business through Facebook!
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